A Fantasy & Romance Bookshop Coming August 2nd in The Mill-Downtown Petaluma, Ca.
Celebrate with us!
RSVP now to snag exclusive launch-day goodies, enter our subscription box raffle, and be part of the magic from day one.
Click here to RSVP
Grand Opening Aug 2nd!
📣📚
Grand Opening Aug 2nd! 📣📚
While We Build the Bookshop...
The shelves are being built. The books are still finding their way home. But the story? It’s already begun.
Read the first two chapters of the story of the store here..
Write yourself into the tale—become a Founding Member and leave your mark on the Velvet Wall forever.
Or step into the story online by following us on Instagram—watch the magic unfold as we build out the store, reveal secret touches, and bring The Velvet Chapter to life one dreamy detail at a time.
“If this is a book,” she said, “maybe we’ll meet again in Chapter Two.”
— Her
✨ Our Ethos
At The Velvet Chapter, we believe stories are sacred.
They’re where we meet ourselves, fall in love with what’s possible, and escape into worlds that feel like home. Whether it’s a slow-burn romance, a high-stakes fantasy, or something deliciously in between—we curate every title with heart and magic in mind.
We champion diverse voices, bold emotions, and unforgettable characters. We’re here for the readers who want to feel something real, get lost in the pages, and find community in the in-between.
This isn’t just a bookstore.
It’s a soft place to land.
A secret door to another world.
A velvet-draped portal to the stories that stay with you long after "The End."
